Action! Good morning everybody and welcome to our webinar about video marketing! My name is Tiina and today we are going to be talking about how to make profit from video marketing. My co-host Nick here will be going into more details about statistics and software. How are you doing today Nick? I'm doing great. I'm doing great. It's a nice sunny morning here in Copenhagen for once. So it's nice. How are you, Tina? I'm good. Thank you. I see that we have a really good audience today. Yeah, I see. Herman, how are you doing? Good morning, Herman. Right. Again, thank you, everybody, for joining us today. And let's get started. First, I actually wanted to tell you a bit about who I am and why I'm here. So I'm one of the founders and partner at Snuup in Finland. I work as an interim manager with my clients. And I do chief of marketing, chief of sales and chief of communications. I also do advisor stuff and so on. I've been working with small and medium business companies in various industries like technology and industrial and education and so on. I'm also really passionate about mentoring businesswomen. I got about 20 plus years experience in sales and marketing. I actually started in telemarketing and started building my career up from there. I've been studying a lot about sales culture and leadership and branding and staff development. So those are some things that I love to discuss with my clients. A bit about my company. Like I said, we are a small company in Finland. We do interim manager things with my clients. And we actually bring a whole team of experts to our clients' marketing and sales teams in short term or long term. We are not an advertising agency, but we are actually a team that can be hired to be a part of your company. We operate at the moment in Finland, but we are actually open to international business. We have done a few cases internationally, and that's going to be really fun to explore further. We are a small company, but then again, we have a board of really experienced business leaders and sales leaders. So you can reach out to them too. But into the subject of today, the hard truth is that the trend is very simple. You either invest in video and search advertising, or you are going to be losing business to competitors. And I think, Nick, with that, we talked about this not being just a gut feeling, but it's actually proven with statistics, right? Yeah. Yeah, precisely. We've actually pulled a ton of really, really granular statistics from the 2 million videos we actually have in our database to actually showcase some great benchmarks as to how you can compare your video strategy to the likes of your peers in the industry, and some actionable insights as to how you can really leverage video across the funnel to obviously drive revenue, drive knowledge share, and drive those leads that we're all after at the end of the day. Good. We actually have a poll coming up. We have at least three different polls coming up. You can find them in the chat. You can go vote there. And if we go into the statistics, in 2024, the largest markets is actually TV and video advertising coming up to 33% of total advertising. And this just means that the money that is poured into video is only going to be going up. And the return of invest in video marketing is actually superior to any other advertising campaigns. The cost per click is really low. There's the humans and social elements. And the global algorithms within different channels are actually favoriting video content. And video content can be a webinar. It can be a social media video. It can be a sales pitch video. It can be anything that moves, basically, right? Nick? I think I'm muted. There we go. Yeah, exactly. I mean, what we strive for is to implement video across all facets of the business, right? Whether it be a client director using it to send a quick video to some of their main stakeholders, whether it be a marketing team trying to get a new product release out, whether it be a BDR looking to personalize some of their outreach with a video and stand out from the crowd. There's a lot of really cool ways that you can use video to obviously reshape the way you do business and personalize a lot of your outreach. We believe that video is the most human way of communicating in a digital world. So there's a lot of really cool ways that you can leverage it. Yeah, exactly. And if we go back into this year's advertising statistics, and actually, I have a really good chance about what the Google algorithm rankings are and the factors in those. We're going to go a bit more in detail later on those. But it's actually really related to the video content. If we look at the future years up until to 2029, 79% of total ad spending will come from digital sources in the next years. And in 2029, actually, 61% of the total spending volume will come from video and search ads. Combined. I'm talking about search ads too here because it's basically one major piece of the puzzle. And there is a higher return of investment in the search ads. And it's also budget friendly. As I'm talking with board members within the boards, budget friendly, those two words are kind of the words that get me all tingly. And it's really easy to budget too. When we go into more detail about how video marketing with 23 actually works, you can see that it's actually something that you should do. So what to do with this information? You basically just have to combine search advertisement and video advertising. You need to be investing in those because otherwise you will be losing business to your competitors. You also need to optimize your video content for organic results, which you can do now. But like there is a but with everything good. There are some challenges that I've been seeing with my clients and the sales people and the marketing people and the boards, the executive members of the organization. There's a gap between marketing and sales people. They don't really play together. There's not enough discussion. There's not enough joint campaigns. This is, again, straight from my own clients. The data that the marketing people are gathering from the video marketing or any other marketing, it can be insufficient. It's not available. Or people are just way, way too busy to actually gather the information and data to present to the executive people. And this, unfortunately, as we've seen, as the world is what it is at the moment, can lead to marketing being the first to suffer from budget cuts and actually reductions in staff, which is kind of sad to see. There's also a third challenge that is really common with my clients is storing and sharing your video material is really colorful. And ways to share it is YouTube and Vimeo. And you can be watching a really good webinar recording about video marketing in YouTube. And then the next video that you're going to be watching is, I don't know, 10 most haunted houses in London. We want to keep the customers within our content, right? We don't want them to be exploring haunted houses in London. Sales pitches and offers. You can actually do them with video. My clients or actually my clients' clients are suffering from these extensive slide shows. And there could be like tens of slides full of text and nobody really manages to read them through, right? And then the last one, but this is really, really common. Some software to gather data or do marketing or do videos, it's acquired. But actually using them, you know, onboarding them to your regular workday or just like working out how it works and so on, it's really difficult to do when you are full of work and to do things and all sorts of things. Is this something that you've, Nick, come across with your clients too? Yeah, yeah, totally. I mean, in terms of, you know, where in the budget that might fit, right? Video in the past hasn't really been that much of a priority, but we are in this sort of paradigm right now where video is now, you know, we need to be actively investing in it. We all know that video is already 50% of our engagement with our clients. And, you know, having a platform that can actually generate some actionable results and be able to pull data on how valuable video actually is across the organization. That can be fundamental to getting budget approval to implement some sort of video platform across the organization to really enable everybody to get the most out of it. Yeah. We actually have a poll open in the chat again. What is the biggest reason why you are not using webinars and videos at all or more in your marketing and sales? You can also ask us questions in the chat and we'll be answering them in the end of this webinar. So if we look at, again, the challenges that my clients and Nick's clients apparently too are suffering from, with 23, and I know that Nick has a few slides of this, but I just want to talk about us from the perspective of a client and a partner in Finland. With 23, the marketing and sales, they actually start working together and they work together in a joint workspace, which is the 23 platform. It leads to more efficient processes between these two departments and it creates cross department ideas and brainstorming and all the good stuff that we want to see within our departments. And it actually increases the communication between these departments to leading up to better campaigns and better results from those campaigns. The data and the impact that marketing has on sales is really easily accessed. You can actually just get a screenshot of the statistics and present them to the board. And this is, I know something that marketing people, if you're in the webinar, this is something that you will be enjoying. You can actually just screenshot sufficient data and just present it forward. Everything is in one white label place and it's trackable. And you can share and use those videos wherever you want to. And the white label platform, it means that basically it just looks like your own website. There's no additional logos and no nothing. It just looks like your own website. And you can do sales with a personal video presentation. You can use your beloved slides if you want to, but you can also do it in like two or three minutes instead of letting the customer read. 20 slides of text. And one of the pain was that the software is acquired, but not really used. The 23 onboarding team, the team that they assign you, they are amazing. I've been through two onboardings, one with as a partner and one as a client. And within a month, I actually was doing stuff on my own on this platform and using it to collect sales qualified leads. Let's go to why we actually partnered with 23. Like I said, we do interim management team work within our clients and we are competing against inner recruitment. We are competing against advertising agencies. We are competing against everybody that is not us, basically. So we need to have the best tools. We need to have the best people. We need to have the information that is relevant to this year and the upcoming years. So basically, 23 within video marketing, it gives us the tools to create a marketing ecosystem between sales and marketing that actually provides quality sales qualified leads. And we actually do have data to prove it. Going into more detail, our aim, as a company, as Snoop, is to enable better decision making between the boards, the marketing departments, the sales departments, and actually enable them working together as a team, as one team. And as I said, we want to have the best tools as a team to bring with us to the client so that there's no question about what software we should be looking into or such. And the best tools, it actually doesn't mean the most expensive. It's the most expensive tools because that doesn't guarantee the quality of the software, I think. And I like that 23 enables the clear integration between sales and marketing and actually does provide the needed data to make better decisions. We have a poll coming up again in the video or in the chat. I've gathered a little checklist for you guys. You can watch the webinar recording or just take a screenshot. How to profit from video marketing. And this is from my experience, what I've done with my clients and what I've done with my own company. First of all, you need a marketing strategy and some sales goals. They don't need to be highly detailed, but as detailed as they can be. You need to have a content strategy with search engine optimization and consistent content. The Google algorithm ranking factors in 2024 actually say that 21% is consistent publication of engaging content. And what is more engaging than a video, right? Consistent content, it doesn't mean that in the start you have to be doing like a blog a day or even a week. You can start with one webinar a month. Just go slowly, test what works and go from there. You also need to collect data and analyze the data and do improvements based on that data. So you're not just using your gut feeling what works and what doesn't, but you actually have numbers to package. also need a high energy sales team or high energy sales person. Because doing, I'm going to be showing my own recipe for video content campaigns next, but it's going to be creating and generating sales qualified leads. So you're going to have to have someone to actually call those clients. And of course we are in 23 partner webinars. I'm going to be also talking about one easy access software to do all this. My recipe with the sales generating video campaign. This is my most simple way to do things. And I've tested this recipe with a lot of my clients and it works every single time. You just need to be consistent with it. With the green topic, a relevant topic, you, for example, want to sell your product or a product and you need to feel the need to start making a profit from video marketing. We need to have a good idea about, and we need to understand the pain that is in the, in the market. And we need to be able to solve the pain. And we also need to have something new to present. And based on that idea, you can actually do a lot of content, whether it be video or still images or blogs or anything. But today, as the subject is video marketing, we are talking about video content. You can do social media videos. You can do webinars. you can do sales follow-ups, whatever. And from there, you can capture leads. And you can capture leads with 23 platform itself. You can use deal front, your website forms, whatever you have as tools to capture the leads. Of course, when we have leads, we need to contact the leads. So we book sales meetings with those leads. And this is where the sales and marketing people are actually working together to qualify the leads. And we follow through with the leads. We make a deal. We get some money. Or we do more communication. And within all those four steps, we get data. In every single one of those steps, we get data. And we are going to improve and do it again. Then we just get a new idea and do it again. It's really simple. And you can automate basically like half of this. And the integrations that 23 has with your CRM is only going to make your life easier. Is there something that I've forgotten about this, Nick, do you think? I don't think so. I mean, we really like to implement video across the entire customer journey, right? Everything from the first touch, potentially on your website with that owned media and keeping that organic media in-house. Everything from actually booking the meeting, using video to stand out from the crowd, nurturing a prospect, whether that be sending a video on a new product launch or something they might be interested in. All the way to even inviting them to longer form content on your website or inviting them to a webinar as they're progressing through the funnel. We can really find some good use cases throughout the entire customer funnel to use video. Our job is now to kind of actually implement that and talk to people about the value of it. Yeah, sounds really good. And video marketing is usually considered to be just for sales. You can do social media videos, you can do webinars and such. But actually keeping the customer as a customer and making them really happy, you can do customer success videos like help centers and sorts. I've actually listed some on the next slide here. You can see the customer support and success. You can do video, frequently asked questions. You can do onboarding video. You can do customer help videos, training videos, inner training videos. Whatever you can do with speaking, you can do with videos. We wanted to summarize 23's benefits per role with NEC here. For marketer, it's really easy to operate. Like I said, the onboarding team is excellent with 23. And in a month, you'll be doing things and they are going to be making you do things with the platform. So you actually deep dive into it from the get go. The quality videos, the recordings and everything, the integrations and everything, it's just, it's amazing. And the data that you can collect is really relevant to what you are doing now and how you are improving with your marketing work. For salespeople, the warm qualified leads are most important, I think. And you can actually use forms to collect leads from the videos and webinars. It's integrated into your CRM. So that reduces the manual work that you have to do. And you can actually send personalized video offers and run throughs and greeting and all such. And for executives, like the decision makers that handle botches and everything, you can actually make data-driven decisions about marketing and sales. And you can create more revenue from marketing and sales working together, of course. And also have a better understanding of marketing's impact and what they are doing and how it's impacting your business. It's really easy to budget too, because there's only one license, which is something that me and my clients have been really happy about. It's really straightforward payment structure. And you can get a quote from that, I think, from Nick or from the 23 team as a whole. But there's actually been a few polls in the chat. There's one open right now. There's only two votes. If you can go into the chat and answer the question, does your company or you yourself host webinars? And my producer, Ania, in the broadcast, will be keeping that poll up for a few seconds more. And I think that I'm going to be letting Nick do the talking next. And yeah, go on. Thanks for that, Tina. I like the visual you put together for me. You're very welcome. On a page like that. But yeah, I appreciate the insights there. And again, pleasure working with you. I mean, Tina and I spun up this partnership a little while ago. And it's been great ever since. And yeah, a little bit about me, guys. My name is Nick. I'm a partner manager over here at 23. So I work with a number of agencies across Europe and Finland specifically to understand what their clients are up to, where video might be able to help enable them and hit some sort of marketing goals. You know, understand what they're currently using and understand, you know, if we might be able to hit some of the priorities for their upcoming years. Like I kind of touched on before, there's a lot of really cool, actionable ways that you can use video to, you know, grow revenues, help with customer retention, just overall, you know, get, you know, that credible knowledge out for your audience to see and obviously make it, you know, a bit more personal at the end of the day. Maybe a quick question before we dive into things, too. Tina, maybe, you know, if you could maybe talk to me a little bit about, you know, one or two reasons why you think some of your clients are maybe a bit hesitant to get started with video. Really good question. I think that we go back to the challenges. Basically, we don't have the time to do it. People are really busy and we don't have a platform that we can actually do things in one platform. Well, now we do, but we haven't had that before. I think those are two of the most common reasons, I think. Yeah. Yeah. And it's a story we hear. We hear quite a lot. A lot of clients are using multiple different tool sets to run essentially the same thing. You know, there's a good way to consolidate everything, to have it all consolidated into one place, have all of your insights in one centralized platform. That's something that we are we are happy to help our clients with on a day to day basis. Yeah. And I actually I actually love the thing that you guys do. You do these workshops and help my clients and myself come up with those ideas that I can do videos. I didn't really think that customer success, for example, was part of video marketing. But of course it is. And it's like this enlightenment moment that I realized that with your with your team. Totally. Totally. At the end of the day, our mission here is to put the power of video into the hands of everyone, wherever and however they work. And you guys will kind of hear some of those themes throughout the rest of my presentation. So without further ado, I'll whip up the slide deck here. Bear with me for two seconds. All right. So as we all know, theme here, how to profit from video marketing in twenty twenty five. As I kind of mentioned before, we all know that video is already 50 percent of your engagement. Right. Before video was sort of this thing that everyone was hesitant to dive into. But the statistics that I'll actually walk you guys through throughout this presentation will show you that video is now. There's a lot of really, really cool use cases you can use video for, and it's a great way to actually enable your sales and marketing team to really cut through that noise and drive some actionable leads and revenue at the end of the day. Before we dive into a little bit about us, I know Tina kind of gave you a good summary of what 23 is all about, but we're actually Europe's only global player in the video marketing space. I know there's some other competitors overseas, but we are GDPR compliance and proud to be European born and bred. The entire team is actually based out of here in Copenhagen, but we do like to get out in the market. So if you guys are ever interested in pairing up for an event or you guys would like to see us out in your hometown, please let us know. Just to give you guys a little bit of perspective as to who we are, you can think of us as sort of the upgrade. We do compete with the likes of Vimia and Wistia, but 23 is sort of that upgrade when clients look to make that next step in their video journey per se. And just a little bit of a reference point to the kind of clients we work with. It's very vertical agnostic, right? So we work with a ton of different clients of all shapes and sizes. As you can see, we work with everything from automotive to healthcare to law firms. At the end of the day, we want to help video enable companies that are looking to become more video mature. And again, that comes in all shapes and sizes. But if you guys are ever curious about how to bring video into the organization, please feel free to let Tina and I know. And finally, here are kind of the four ways that we envision companies leveraging video to obviously get those actionable insights, to arm their sales and marketing teams, to, you know, really get those granular analytics as to how their content and all that their videos are performing. These four different parts of the platform, I'll kind of walk you through in the rest of my presentation. But holistically, you know, it's the one platform that we really want to iterate. Having different ways to use video across the marketing stack and across the customer funnel, it's fundamental to bringing video holistically into the organization. So first and foremost, you know, what you need to succeed with video across the funnel. There's a couple of different ways. Video sections. It's a great way to get video up onto your website. You know, it's a very easily brandable video section that you can plug in with your CMS. It works straight out of the box and it allows you to really own that media, right? Tina kind of alluded to it before. If you do have a lot of your content hosted on YouTube, it's tough to control that algorithm. You might be, you know, watching videos of haunted houses, haunted houses in London after watching, you know, a nice product demo. So, you know, owning that media and having fully branded video section on your websites, it looks great and it's really great for owning that data and seeing all of the actionable insights at the end of the day. Spots is a really cool function too. It allows you to essentially put your videos up onto your site very quickly. Rather than stripping the embed code out, you simply implement the spot once and you're able to kind of click and collect around with a lot of videos to get them on your site very, very seamlessly. The analytics obviously are a really big part of the video marketing platform as well. You've got a really good granular understanding of how each piece of content is performing, such as playthrough rates, drop-off rates. You can see who exactly watched your content. You can get a lot of really good impressions. You can assign lead scoring to people that have, you know, watched your content and get a really good understanding of who's actually engaging with it. That kind of leads me into the video attribution side of things. Based off of what's important to your marketing team or your organization, you can decide a lead scoring model to your audience so you can understand who might be a hot lead and who maybe just clicked on your website once. It's a good way to get a good view of who's engaging with it. Sort of touched on this before, but we need to kind of make our websites a bit more video driven these days. As we see a lot of times in the public sector, you see these really boring websites such as the one here. No video, no even pictures. It's just a block of text, right? If I were me, I wouldn't really know where to navigate through this. Having a bit of video or at least pictures or something on it to really kind of cut through that noise, I think, you know, it's something that we're all striving to do now. I think that goes to the nature of the fact that, you know, big tech is sort of losing this engagement battle. As you can see from the statistics below, you know, owned media is capturing a lot more engagement than, you know, big tech is. You look at the likes of YouTube, Facebook. It may be good for generating, you know, small engagement. But if you really want people to take your content seriously and get them onto your website to truly engage with all the content you have to offer, you know, owned media is definitely the way to go. Secondly is to get your video tooled. So it's one thing to have a bunch of video, but it's another thing to actually have the tools and the software to actually get the most out of it. As we can see here, you know, this is kind of the split between CMO spend, you know, marketing tech sitting at 26.6% of that, labor, agencies, paid media. We really need to start, you know, putting aside actual budget to take video seriously. And that's something that we're hoping to really arm our customers with is actionable insights to prove the value of video across the organization. Secondly, we need to kind of measure our video engagement as well. There's a lot of really good statistics in our state of video report, which is free to download on our website. But I can take you through some really good findings here in the next slide. Common misconception here is the shorter the video, you know, the more likely your audience might be to engage. Not necessarily. In the next slide, I'll kind of show you some of the insights there. But the data does show that, you know, marketers are kind of missing the trick by neglecting longer form content. So as you can see here, you know, knowing how much of a video your audience actually watches can really help you fine tune your marketing strategy into the future. Shorter videos, you know, they might be more likely to be watched in total. But full picture, as you can see from the data here, it's a little bit more nuanced. You know, you can see that longer form content, 45 minutes or more. You know, it's only, you know, it only makes up 35% of the entire, you know, amount of videos that companies are creating, but it's actually accounting for almost 50% of the engagement. So it goes to show you, you know, it's I think the full picture is a little bit more nuanced and implementing, you know, a bit of a mix of short and long form content might be might be a little bit better of a path forward. A little bits of data here on what we call the video engagement disconnect. As you can see, these are all based off the 2 million videos that we have hosted on our on our platform here. But what we found is that half of all videos produced in the past year were actually under two minutes, but they only accounted for 18% opposed to, you know, 5% of videos produced that were 45 minutes or longer, accounted for, you know, 20% of the engagement. So more than half of all videos produced in the past year were actually under two minutes. More than what's 18, more than what 50% of the videos companies were creating. So it really goes to show you there is the full picture is a little bit more nuanced and, you know, understanding how your videos perform and the engagement behind them. It can really, really kind of paint a picture for you to kind of, you know, implement into your marketing strategy. Talk a little bit about video attribution now. Apparently only 21% of companies actually have their video data integrated into their CRM. And integrations are something that we really take seriously here. As we all know, whenever clients are looking to procure new technology, they really want to make sure that it actually integrates into their marketing stack, whether that be your CRM, your CMS, any sort of tag managers, you know, having a seamless way to have that integrated so that the data can flow back and forth through your different platforms is essential to obviously sharing those insights with everyone across the company. And in this slide here, it's just a couple of the integrations that we support and we're working with our customers with on a daily basis. The CRM side of things is really great, especially if you want to remove that divide between sales and marketing. It's a great way to share all of the video statistics and video engagements within the 23 platform with your sales and marketing team. So arm them so that they can understand who's actually engaging with my contents. You know, who actually is a hot lead? Did they just click on my website? Or did they watch 30 minutes of a 40 minute webinar? It really paints a clear picture for us to understand who might be wise to reach out to, or who might be better off in a nurture campaign. Let's talk a little bit about webinars too. Again, longer form content we've seen is really great for engagements and webinars are a perfect way to get started with that. But a lot of companies these days don't quite have the tool to be able to do that. A lot of people think webinars are these high can be really high production, high spend, and take a lot of time to do but with a platform that enables, you know, a client director to do a webinar for all of his clients, or, you know, say a partner manager to do a channel webinar to kind of talk about what they're doing. Having a tool that allows you to really, you know, get up and running with it very quickly. It really enables you to run more. And with the 23 platform, it really allows you to put your brand front and center. As you can see in some of the some of the pictures below, you know, with a fully white labeled solution, we have the benefit of putting your brand, your colors, everything front and center. I always tell the story of, you know, you've probably watched the 23 webinar, you just had no idea because we we definitely prioritize our clients brand and colors. On top of that, you also have what we call the webinar tray. This is a great way to kind of pre plan and produce your webinar, all in one panel to have your notes, have your videos have, you know, a PDF, you can have everything kind of built and planned in one sidebar to be able to share and get ready to go right off the bat. Also, in terms of, you know, time to value, we also have webinar templates, it's a great way to get up and running with webinars very quickly. So rather than having to start everything from scratch, webinar templates essentially allows you to, you know, find one, two or three solid templates that you've seen success with in the past, and then just update the contents inside the webinar. And finally, webinar highlights are a really good way to, you know, understand what's, you know, what a hot or what one of the highlights of a webinar might be. You know, making and generating content, a natural part of wrapping up your webinars and creating clips in minutes with live selection. It allows you to really see what, what the best parts of your webinar are, and allows you to repurpose that content on social media for, you know, months to come. And one tip that we see is doing webinars at scale really allows you to, you know, scale up your video marketing as well. A lot of people, like I mentioned before, think webinars are these, you know, once, twice a year, really high budget, high spend sort of productions. But what we see is there's multi different ways that you can use webinars to engage with your audience. You know, whether that be, whether that be a BDR creating a quick webinar with this target lead list, whether that be, you know, kind of a CEO, speaking with a bunch of industry leaders to gather their insights. There's tons of different ways you can use webinars to connect with people. And it's probably the most authentic way as well, because it's, it's live, it's raw, it's you behind a camera, it's not just a block of text or a polished pre recorded video that you can use to connect with people. You're sending people really thrive on authenticity and webinars are probably one of the best way to do that. What we see is, you know, hundreds of webinars a year could be the new baseline, right? We, you know, we have clients that run, you know, once a month, sometimes some of them have two to three a week, right? So, you know, doing these at scale, it really enables your entire company to break through that noise and be that authentic self that we all all love and know. Finally, we will talk a little bit about the video library as well. This essentially allows everyone on your team access to all of your videos, it allows them to be able to share those videos with their target, target accounts, or, you know, people they want to know. And it allows you to categorize everything into folders, you can actually get notifications on when people have, you know, watched your video, it facilitates really easy sharing, especially with the launch of our new app, it really allows you to essentially use video everywhere you are, no matter if you're behind your laptop, or you're on the go on a flight. So yeah, it really pulls everything together. And like I mentioned, it allows you to use video every single step of the way throughout the customer funnel throughout the marketing stack. You can use video in so many different creative ways. And I'm excited that I've been able to kind of share some of this with you. Just a bit more on the video library, personal video, again, this is, it's a way to kind of get everyone in your company to communicate with video as easily as they can with email, especially from a sales perspective, too. I use it, I might have been a little against video before, before I started here. But now that I've actually been using personal video, and a lot of my email campaigns, my open rates have gone up, my connect rates have jumped up, and my booking rates have all jumped up. So it really goes to show you the data shows that taking that little bit of extra time to implement or sorry, input a video into an email, it really shows the authenticity of the person behind the inbox. So it's something I personally use on an everyday basis and something our clients really love. So yeah, that's a little bit of the four different product pillars that we're working with our clients on an everyday basis. But around that, you know, we're more than just a platform. We're more than a product, right? We obviously have some pretty, pretty awesome features and functionality built into the video marketing platform, built into the webinar tooling built into the personal video. But around that, you actually get your own dedicated team. As Tina mentioned before, the onboarding is pretty top notch. And I'm a huge advocate of the fact that, you know, software isn't really software, it's it's a matter of the team and enablement and training behind it is that's where you're going to really see the value from. And on top of that, it's a huge community of video that we've built over here. So you know, should you guys be interested in coming out to one of our events? Should you be interested in, you know, doing a bit of a workshop as to how you can, you know, scale up your video marketing. We have a lot of different flagship events throughout the year. We have our annual 23 summit coming up in, I believe, May. So if there's anything you guys want to chat around video, I'm sure there's someone here at the company that would be willing to have that conversation with you. I know I've been talking quite a bit there. Tina, any, any thoughts or questions or anything on what I just presented? You did a really good job, Nick. Quite emptying. Actually, I was thinking that maybe we should look at the poll results that we had earlier today. Sure. Yeah. Ania, if you could show them on the screen, what is the biggest reason why you are not using webinars and videos at all or more? Lack of time. Called it. Yeah. Yeah. I do. I do kind of agree, right? A lot of the, a lot of the webinar platforms today and a lot of the things we see some clients using before they come to 23, it does take a lot of time, right? Being able to launch a full-fledged webinar sometimes takes multiple hours, multiple different teams. But with a platform that actually makes it seamless where you can use templates and use something that hit the ground running, we've actually seen people run more webinars because they see how easy it is. What are your thoughts on that? Yeah, actually, I was thinking the same and the lack of time. I think that the assumption of that I don't have the time comes from different softwares and ways to do video call marketing or webinars or whatever is based on, on the actual manual labor that you've had to do before. And now that you have integrations, you have templates, you have all in one place, it's actually going to save you a lot of manual time, which means that you can actually do those blog posts and social media updates and everything and do video content. And what I find a lot of, a lot of people don't quite realize is that a webinar and the content within it is a great way to repurpose some of that, right? An hour webinar could be repurposed into four, five, six, seven different social media posts over the span of a month, right? Understanding what, you know, understanding some of the highlights throughout the webinar can be easily clipped and tossed onto social media to even drive more engagement. Yeah, yeah. And now that you can do the customer success videos and everything in one platform, it's just going to make everything a lot more easier. Yeah, I completely agree. Yeah. What else did you have? Does your company or you yourself host webinars? There's 88% says that, yes, good for you. Now let's do them a bit easier then too. That's good. Yeah. I know during COVID there was a huge webinar boom, but we've actually seen that demand, you know, hold out and if not actually increase since then. We are in a, we are in a new digital world, right? I think before everything was very much in person, but now we're seeing this increase of hybrid events, digital events, digital round tables. You know, we're seeing video kind of take off on every corner of the, of the organizations. So it's really good to know that you guys are running webinars in your organizations and please let us know if we can ever help you guys, you know, run more. Yeah. And from the statistics up until 2029, 79%, I think it was, that comes from digital, digital sources, the ad spending in total globally. And what does the global ad spending, what does it do here in Finland? We're just a small country in a big world. It means that just the, the global algorithms, they do not change when they come into Finland. So algorithms will be pushing videos even more in the future. Yeah. Yeah. And I know like we, we say that videos now, but it is true, right? I mean, 50% of the engagement is video. I'd argue that it's actually more. Yeah. Even with the younger generation, you ask them a question. They're not even using Google anymore. They'll go to Tik TOK and they'll search for a video that explains what it is they want to, they want to talk about. Right. I do that. Yeah. Then we had one more poll. Do you use videos in marketing or customer success? 67% says yes. Awesome. And there's actually 33% that says that. No, but we'd love to get in contact and we'll manage that for you. Yeah. Please, please feel free to reach out. I personally love it. I mean, especially if, if you can create a portfolio of, you know, customer success videos or support videos that someone can actually use so that, you know, a, you can repurpose them and use them for multiple different clients. But it is a way to actually walk them through what they need to be done rather than just respond via email with a big block of text. Yes. Looking at the chat, I don't think that we have additional questions there. No. If you people have any questions at all, just feel free to ask them in the chat. We'll be here for a couple of minutes more. Do you have anything to end up with Nick or. No, I, I just want to say thank you guys for, for attending our webinar. You know, Tina, thank you so much for, for jumping on and all this, the support through the partnership. I'm looking forward to continuing that for into 2025. And yeah, looking forward to, to helping video enable organizations in Finland, in Denmark and, you know, around the world. So it's a, it's an exciting time to be in video and we hope you guys think the same. It's exciting time to be in marketing and sales. Okay. Well, I think that's it. Thank you everybody for joining us today. The recording with Finnish subtitles will be coming into your email and go ahead and steal my recipe for your video marketing content and campaigns. And get in touch if we can be of any assistance. Thank you. Thanks so much guys. Bye for now.